Howard Smith Paper Group

Transpromo

Transpromo is a cocktail of transactional print, bold design, colour and variable marketing data, which delivers a mix of functional information and added value to business communications.

It's a word on many marketers' lips today, and transpromo is creating a minor revolution in customer communications.

It enables business documents to contain graphical representations of transactions to add interest to finished documents, and shows personalised messages that appeal to the reader. An example of a transpromo communication is shown below demonstrating improved operational efficiency by communicating in this method and brand differentiation.

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 Brand Identity

 

 

 

 

 Transaction Detail

 

 Variable Graphics

 

 

 1-1 Messaging

 

 

 

 

 

 

Savory Paper has been tracking the emergence of transpromo for a number of years, working with OEMs, trialling papers and educating the market. Today, simple personalisation is no longer a competitve advantage.  Savory Paper offers a range of papers to suit all approaches, that inspire a targeted customer to respond to market messages that have been created with style and exceptional quality.


Find out how Transpromo can help your business.  Contact us.

Collaboration: Other Services