The written word is surely the most versatile and effective means of communication ever devised. From newspapers, magazines and books to packaging, paper and print, they offer a unique, powerful and controllable vehicle in which to project your message.

Of course, the main constituent of paper is trees: a naturally regenerating and carbon neutral source. There are rightly concerns about how we manage our consumption of paper but, managed responsibly, communicating in print need not cost the earth.

As environmental concerns have increased, two main auditable Chain of Custody processes have emerged to ensure that tree pulp is harvested in ways that avoid negative environmental impacts.

These are the Forest Stewardship Council (FSC) and the Programme for the Endorsement of Forest Certification (PEFC) schemes