PAS 2020 and Sustainable Mail
In response to the negative perception of direct marketing, the direct mail industry has established PAS 2020, a voluntary specification of best practice to minimise the environmental impacts of direct mail.
The Royal Mail is also supporting this through their Sustainable MailTM initiative, where discounts of up to 4.7% are available on the standard Mailsort pricing.
PAS 2020
The PAS (or Publicly Available Specification) was commissioned by the Direct Marketing Association (DMA), advertisers’ trade body ISBA, Royal Mail, interactive marketing services company Acxiom and the Telephone Preference Service, and was developed by the British Standards Institution (BSI).
PAS 2020 establishes a set of environmental objectives, performance levels and indicators which set out how to create and manage an environmentally-responsible direct marketing campaign. This encompasses best practice in data management, thereby reducing waste, on product messaging that the mailing can be recycled, and minimum environmental criteria for the raw materials being used. Go to the Downloads section to view a more detailed information sheet on PAS 2020.
Sustainable MailTM
Launched in April 2009, Sustainable MailTM is an initiative from the Royal Mail, in support of PAS 2020, to reduce the environmental impact of advertising mail and to ensure its sustainability in the future.
The criteria encompasses best practice in data management, thereby reducing waste, on product messaging that the mailing can be recycled, and minimum environmental criteria for the raw materials being used.
Sustainable Mail is available on all variants of Mailsort (except Mailsort Light) and incentivises users to increase the amount of environmentally friendly material used within the mailing and reduce the amount of waste going to landfill.
Utilising Sustainable Mail there are two levels of discounts available, entry and immediate, which can deliver up to 4.7% saving on the standard Mailsort pricing. Go to the Downloads section to view a more detailed information sheet on Sustainable MailTM.
Availability of compliant paper products
With over 90% of our stock range either recycled, or with Chain of Custody from well managed forests (FSC or PEFC certified) we have products which fulfil the criteria of both PAS 2020 and Sustainable MailTM.
Use the Paper Selector to the right and use the "Environment" filter under more options to narrow your search for the products with the right environmental criteria.
Benefits of adopting PAS 2020 and using Sustainable MailTM
For most organisations sustainable procurement and sourcing policies are a fundamental element of their Corporate Responsibilities (CSR). PAS 2020 will help minimise the environmental impact of their direct marketing activities and, through on-product messaging, they can communicate this commitment to customers and stakeholders.
Used in conjunction with the Royal Mail’s Sustainable MailTM initiative it can also deliver cost savings, on the standard pricing, when using all variants of Mailsort. (except Mailsort light).
Useful Links
Royal Mail Sustainable MailTM
Direct Market Association
Leaflet on PAS 2020
The PAS (or Publicly Available Specification) was commissioned by the Direct Marketing Association (DMA), advertisers’ trade body ISBA, Royal Mail, interactive marketing services company Acxiom and the Telephone Preference Service, and was developed by the British Standards Institution (BSI).
PAS 2020 establishes a set of environmental objectives, performance levels and indicators which set out how to create and manage an environmentally-responsible direct marketing campaign. This encompasses best practice in data management, thereby reducing waste, on product messaging that the mailing can be recycled, and minimum environmental criteria for the raw materials being used. Go to the Downloads section to view a more detailed information sheet on PAS 2020.
Sustainable MailTM
Launched in April 2009, Sustainable MailTM is an initiative from the Royal Mail, in support of PAS 2020, to reduce the environmental impact of advertising mail and to ensure its sustainability in the future.
The criteria encompasses best practice in data management, thereby reducing waste, on product messaging that the mailing can be recycled, and minimum environmental criteria for the raw materials being used.
Sustainable Mail is available on all variants of Mailsort (except Mailsort Light) and incentivises users to increase the amount of environmentally friendly material used within the mailing and reduce the amount of waste going to landfill.
Utilising Sustainable Mail there are two levels of discounts available, entry and immediate, which can deliver up to 4.7% saving on the standard Mailsort pricing. Go to the Downloads section to view a more detailed information sheet on Sustainable MailTM.
Availability of compliant paper products
With over 90% of our stock range either recycled, or with Chain of Custody from well managed forests (FSC or PEFC certified) we have products which fulfil the criteria of both PAS 2020 and Sustainable MailTM.
Use the Paper Selector to the right and use the "Environment" filter under more options to narrow your search for the products with the right environmental criteria.
Benefits of adopting PAS 2020 and using Sustainable MailTM
For most organisations sustainable procurement and sourcing policies are a fundamental element of their Corporate Responsibilities (CSR). PAS 2020 will help minimise the environmental impact of their direct marketing activities and, through on-product messaging, they can communicate this commitment to customers and stakeholders.
Used in conjunction with the Royal Mail’s Sustainable MailTM initiative it can also deliver cost savings, on the standard pricing, when using all variants of Mailsort. (except Mailsort light).
Useful Links
Royal Mail Sustainable MailTM
Direct Market Association
Leaflet on PAS 2020